As I’ve said before, I make no promises about the accuracy or usefulness of what I say here. I’ll discuss some of my approaches to the writing process and I invite you to use what you can and dismiss what you can’t. Here you will find free advice, not asked for, and worth exactly what you paid for it.
Not long after I released my first book, I started doing book signings. They are a great way to hawk your new releases, and also to get exposure for yourself and generate buzz for your work. However, I found there was little information about what to actually expect during them. I found plenty of resources about what to bring to them, how to sit or stand or pitch, but I could not find anything about the real interactions with people I could expect, and being the socially awkward person that I am, that was the information I most needed. So having completed (or maybe survived) my first dozen or so book signings, I thought I would share some general observations. Perhaps it will help someone find the information that I couldn’t before my first signing, and maybe it will give some veteran book-signers a laugh. So, in no particular order, here are some observations from behind the book-signing table.
1) Many people will be too lazy to even glance at the back of the book. This was one thing I did not realize, so when people started coming up and asking me, “What’s this about?” I fumbled for a good synopsis I could deliver quickly and naturally. So, be sure to have a well-practiced summary you can pitch in under 20 seconds. 30 seconds is when most people will start to give you that glazed fish-eye look, so keep it short, simple, and try not to let it sound too rehearsed.
2) See what people like, and tailor your pitch to fit. My usual tactic is to talk to passing people and say, “Hi! Do you like fantasy?” If they say no, I don’t bother them any more. If they say yes, I’ll usually ask what kind of fantasy is their favorite. I’m pretty well-read in the fantasy genre, so I try to draw parallels between my book and the ones they say they like. I find this to be a very successful tactic, because it’s both a sales pitch and a conversation, so it encourages them to linger and look over my table.
3) Some people will be a little too chatty and sometimes about nothing to do with anything you’re selling. Occasionally, I will have people talk to me just because I am there, and since I’m tending my table, I can’t escape. I’ve had people stand at my table for 20-some minutes to tell me about everything from sports, their phone, the trouble in the Middle East, to (my personal favorite) the local cicada population. Try to be polite, but be aware the longer they stand there, the more likely it is they are keeping potential buyers away. I notice a lot of people look at my table with interest but will not approach if there is someone else there actively talking to me.
4) If you have candy, any kids in the venue will return like boomerangs, often for 2-3 pieces at a time. I have a small candy dish on my table, and I wouldn’t say it helps my sales, but it’s nice to have something to offer the people who approach, even if they don’t buy anything. Adds a certain sense of hospitality. However, be prepared to cut off candyholic kids after their second or third visit to your table. Parents are often not amused if I have provided their kid with a sugar high for the afternoon, and since parents are usually the ones with the money, I want to keep myself in their good graces.
5) What age range? If you write anything other than adult books, be prepared to give an age range for your book, because you will be asked many times. I tell people mine are for 12+ unless the child is an advanced reader. I often ask the parent if the child has read Harry Potter, and if yes, then they could probably handle the reading level of my book. So, try to have an age in mind, and something on a similar reading level the parent might be familiar with.
6) People will ask very personal questions. How are your sales? How much did it cost to do this? How much have you made? For the sales question, I usually just answer, “can’t complain.” As far as I’m concerned, no one needs to know my sales numbers or my profits but me. Not until I can brag about one million copies sold or something. Anything short of that probably won’t impress people, so there is no reason to share. For the cost, I’ll answer that honestly, since putting out a book really doesn’t cost me anything other than the time to prepare it. I can pay for extra services, and I occasionally do, but that’s another thing that’s not the average passerby’s business. Be polite, but respect your own privacy.
7) Who’s the publisher? Since I’m self-published, this can be a trick question, as some people will snub self-published work and others will celebrate it, so I usually try to size up the person to guess what they would respond better to. Sometimes I will answer, “I do it myself through Amazon,” other times I will say, “An indie publisher, Sun Hawk Press.” Neither of those are untrue. This is one instance where it pays off to buy your own ISBN numbers and establish your own publishing imprint.
8) How long did it take you to write it? I feel like for a lot of authors– myself included– this is a difficult question to answer, because many of us spend our whole lives working on our craft, and go through multiple drafts/total re-writes/revisions of any given book. Sometimes I still fumble with this question because the first version of my first novel was written as a short story when I was 8, the first novel version of it when I was 14, and then I re-wrote it from scratch twice between age 16 and 22, so I honestly have no idea “how long” it took me to “write” it. I usually just tell people the series has been a work in progress for most of my life.
9) People will ask if (or assume) it’s free. I find this to be especially true in libraries. People will occasionally pick it up, look over it and then try to walk away. Many of these people will act surprised or indignant when I ask them to pay for it.
10) People will be surprised to know that you wrote it, especially if you are young like I am. Many people mistake me for an employee of the venue, a representative of a publishing house, or just some random person sitting in the lobby for a rest. When I tell them I’m the author, they’re stunned. Even with a large sign on my table that says “Visiting Author” many people still don’t realize it’s me until I tell them. So, make sure the people you talk to know who you are.
11) “So it’s like…” When I say I write fantasy, people automatically assume that makes it like Harry Potter, or Lord of the Rings, or whatever fantasy book they are familiar with. While this can help you sell your book, you also need to be able to tell them what distinguishes your book from other things they have read.
12) Some people will disapprove of your work even though they know nothing about it. This seems to be especially true for fantasy. Even though my books have spiritual and Christian undertones, some people assume that all fantasy is Satanic, corrupts the youth, and promotes witchcraft or other “sinful” acts. Generally I do not engage these people, just politely bid them a good day. However, there have been occasions where I have been so affronted by what was said, I have had to defend my creation. I once had a woman berate me for “pandering the devil’s propaganda” and say of Lask, “anything with eyes like that is no creature of God!” To which I promptly retorted, “And anyone who judges a man on his eyes alone is no servant of Him either. Get away from my table this instant.” So, just be aware that you may encounter very judgmental, harsh, or just plain unsavory people. You will have to judge for yourself how best to handle them, but personally, I will only tolerate so much insult to my work. People can insult me and I will continue to be polite and patient, but insulting my work without knowing anything about it tends to be another matter entirely.
13) Some people will ask you for money. Sometimes these are homeless people, other times they are kids wanting something from the vending machine, or sometimes they won’t even tell you what they want it for. I have only ever given someone money on one occasion. The rest of the time I apologize and tell them I need the cash in my box to make change.
14) People will say they are interested and are going to get their wallet/purse/money and then never come back. I guess some folks are too embarrassed to say my book didn’t interest them, so they try to ditch me instead of just saying “no, thank you.” Some people actually are going to get their money, but get sidetracked on the way and take half an hour or more to come back. Sometimes it’s hard to tell who’s ditching you and who will actually return. This can be very inconvenient if they do this when your signing is soon to end, so be sure to tell them you will wait for 10 minutes or so, but you’ll have to be leaving soon.
15) Have cards people can take. Some people will be very excited to meet you and really want your book, but will not have the money at the time. Have something you can give them with the titles, your website, etc. on them so they will be able to find and buy your book later. You can also give these cards to people who may not like the book themselves, but know someone who would. I’ve also been asked to sign these cards by children or occasionally adults who want my signature, but can’t buy the book at the time. Just for reference, I use Uprinting for all of my cards, flyers, bookmarks, etc. I find they have the best prices and provide excellent quality.
16) Don’t display what payments you accept. I got a Square credit card reader for my phone recently (which is very cool; I highly recommend it) and was very excited to be able to accept credit card payments. Square sent me two nice-looking stickers with the accepted credit card logos, and I thought it would be great to advertise that I offer that form of payment. Wrong. I realized an hour into one of my signings that this sticker was tanking my sales. I took down the little “payments accepted” sign and sold a total of 20 copies in the remaining two hours I was there. People seem to balk if they immediately see you want money. Lure them in with your display and charm and then tell them how they can buy it.
17) Offer bundle deals. This encourages people to buy more than one of your books. I’ve offered a 3-for-$25 deal and have had lots of success selling the first three books that way.
What to bring
1) A tablecloth, because most places do not provide one and your table will look much better if it’s not just sitting there naked.
2) A minimum of 5 books for each hour you will be at the venue. Most of my signings last about 3 hours, so I bring 15-20 copies of each. I also keep a box of extras in my trunk just in case. I’ve had to go for the extras only once, but I was glad I brought them.
3) Extra copies of the first book if you have a series. I either sell sets of my series or just the first book. It’s rare that I sell single copies of the later books.
4) Decorations for your table. I have a few pages of scrapbook paper I set my books on, and a number of little trinkets and charms that I scatter across my table. There are endless varieties of paper and other things you can get at craft stores to spruce up your table for a low cost. An aesthetic table with lots to look at will draw in more curious people.
5) One large, eye-catching thing. Some authors use a large poster of their book cover. I have a life-sized cutout of my main character, which I had made with Party Standups, just for reference. People love him (except for easily frightened children, and the close-minded people mentioned in #12 above) and almost always come over for a closer look at him.
6) A locking money box (and the key!)
7) A sign or counter card stating who you are, and flyers or cards with your titles and website on them for people to take.
8) If you’ve appeared in any newspapers, magazines, etc. try to incorporate them into your display.
There’s a lot that goes into preparing for a book signing, and a lot of different types of people to handle, but I’ve found if I have an appealing display and make an effort to engage the people who are walking by, I will generally I have great success. I sell anywhere from 10-20 books per signing (which tend to last 2-3 hours). I have also met some wonderful people by making these appearances. I have been invited to speak to school groups and forums, and made connections I would have never had if I had not been out engaging the public with my work.
Above all, one of the biggest perks to doing book signings is a feeling of legitimacy. For new authors, and self published ones in particular, sometimes one doesn’t always feel like a “real” author. There are few things that can cure that like meeting a child who tells you you’re living her dream, or having an elderly man tell you that young people like you give him hope for the future. That feeling alone is worth putting in the work to make public appearances.
I discussed this idea with a fellow writer not long ago and was surprised that not many people seemed to have thought of it. So, I’m posting it here for your consideration.
I rarely write in a linear fashion. I’ll start into the book on page one, but it doesn’t take long before I start to get bored. You writers out there will know what I mean; you just don’t feel like writing a particular scene, and your mind is preoccupied with another scene that you just know is going to be awesome. Thus, I say: write whatever you are compelled to write at the time. If you don’t want to write a scene, or you don’t know how to get from one scene to another, SKIP IT. When I’m working on a manuscript and get to a section like that, I just make a line break put “Insert (whatever) here” and move on.
If there’s a scene you’re really fired up to write, write it! It doesn’t matter if it’s chronologically time for it to happen in the book or not. Write it in a new document and save it for later. I have a whole folder on my computer called “Fragments” for such files. Just write it, stash it away for later, then when it actually comes time for it to happen in the manuscript, all you have to do is paste it in. Similarly, you’ll need to go back later and fill in the holes where you skipped things earlier. However, I’ve found that it’s sometimes much easier to figure out how to get from one scene from another if you’ve already written one that comes later. If you already know where you’re going, it’s easier to know what you’ll need to do in order to get there.
Some of the most important parts about the actual act of writing is forward movement and staying excited about what you’re doing. If you are bored with what you’re writing, chances are, your readers are going to be too. If you don’t feel energized when you’re writing a scene, it’s likely going to feel forced and flat, and you’ll lose your momentum with the project. You need to harness your creative energy when you have it, don’t waste it on something the Muse doesn’t want to do; do whatever the Muse directs you to do at the time, and your work will be much better because of it. If your Muse is a bit ADHD like mine, you’ll just need to go back and string all your pieces of genius prose together later.
You have to realize that you’re not going to be in a writing mood every day, so don’t beat yourself up when that happens. My creativity tends to come in cycles, and I’ve met a number of other artists who say the same thing. When I’m on the writing side of the cycle, I hold myself to a certain quota a day. For me, I shoot for a 1000 words a day. If I hit that, I can go to bed satisfied, if I do any more, I feel extra good about it. You should set your quota to something reasonable based on how much time you have to work, how fast you type, etc. It should be a realistic expectation; you don’t want to depress yourself by aiming too high. You might want to start out at 500 words a day, and if it seems like that’s pretty easy, try for 700, and so on (but make sure you cap it eventually). You want your quota to be somewhat challenging, but not enough to be daunting. What that number is will depend on the individual writer. Once you’ve figured out what it is, stick to it, don’t decide, “I’m going to challenge myself and try to do MORE each day this week.” Or try to play catch-up when you fall short one day. That’s how you burn yourself out. Find something comfortable, stick to it, and it will eventually become a routine. And, in meeting my quota, that doesn’t mean I write 1000 words for one particular spot. I might write a 300 word scene, then a 700 word scene to be saved and used later in the story (see: “Skip the Boring Parts”). I write what compels me at the time, and as much (or as little) as I want for a particular section— my quota is cumulative for the day, not how much was done in one sitting or for a particular spot in the book. The quota is how you keep yourself feeling like you’re accomplishing something. Your page length might not be growing much, but if you keep track of your daily word count, you’ll know you’re moving, and it’s the movement that’s important.
Similarly, give yourself time to rest. There will be a few days, or week where you just don’t feel the drive to write. That’s ok— don’t panic, it doesn’t mean you’re stalling out. When I’m not feeling up to writing, I usually will do something creative that ties into the story somehow, but doesn’t involve actually looking at the words. I might do an illustration, or write some music, or just put together a playlist for it. You could try sketch a map, or a costume, or a weapon, or maybe write a musical theme for a particular character, event or place. Or you can do some research to get further ideas or to gather details to make your story more intricate. Creativity is a bit like a muscle, you don’t always have to (and shouldn’t) exercise it in the same way; as long as you consistently use it, it will stay strong. Many times, I’ll get an awesome idea for the story when I’m not trying to write; it will come to me as I’m drawing, or working on music, or something like that. Sometimes I’ll draw something and go, “It looks a lot cooler this way” and then I’ll adjust the story just so I can use the picture.
The writing drive can also be influenced by other things that require writing. I have a harder time working on my book when I’ve had to write a lot of papers for school, or if I’ve been writing a lot of intensive e-mails or forum posts or something. It’s like the linguistic part of my brain gets tired; even though I haven’t been writing creatively, I just feel drained of words. So, it’s something to be aware of. Even though you might not be writing creatively, you could still be expending that written energy. Not to say you should avoid other writing, it just means if you feel tuckered out verbally, don’t beat yourself up. Go work in another creative medium for a while and let your words replenish.
The important thing is, don’t stress yourself. You shouldn’t go into your novel thinking you have to prove something, or that you have to make it work. Write because you want to, because you have a story to tell. Don’t worry about if it’s going to be good or worthwhile— if it’s got you excited enough to write about it, if it’s been on your mind this much, it’s worth it. And when you write, you write what you do for a reason. If you don’t know why you’ve written something a certain way, don’t doubt yourself. You can change it later if you need to do, but just try to go with the flow, especially the first time through. And don’t write thinking you’re writing a novel. You’re writing a story, it just has the potential to be a big story. Don’t worry about page numbers or the total word count; it will be finished when it’s finished.